Build the foundations for effective Research and Product Development.
"Empower your teams by connecting strategy to design and delivery."
Lucid Thoughts is your partner in strategy creation, definition and communication.
Case studiesWhat I do
I'll help you to create, define and communicate effective strategy in three phases.
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Articulate coherent strategic and tactical goals
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Express them in measures and metrics you can track
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Build cadences for learning and iteration.
Consulting Services
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Strategy Ops
Ongoing and one-off engagements on strategy creation, communication and building capability within your teams.
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Research & Design
Understand the competition, how your customers experience your products and services and where your focus should be.
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Fractional Leadership
Embedded capability to actively manage an initiative or project.
Highlighted work
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AskIzzy Product Management
Built the commercial strategy and product management framework that took AskIzzy from discovery stagnation to a sustainably growing SaaS platform, delivering 16,494 lists and 3,957 referrals in the first three months of launch.
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ANZ Loyalty & Rewards Strategy
Led an HCD-driven reinvention of ANZ's dated rewards strategy — producing a durable strategic foundation still actively used by the team years after delivery.
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The Commons
Strategic design consulting to The Commons as they scaled from 2 to 5 locations, delivering a 2019 strategic roadmap, a full product development roadmap, and six new features across their native app, all designed to production-ready standard.
Let's talk
If you're building something that needs strategic clarity, or you're tired of the gap between where your team is and where it should be, I'd like to hear about it.
I'm currently open to senior roles and select consulting engagements.